STARY BROWAR
Shopping mall in Poznań
Implemented Digital Signage solutions were tailored to the needs of the mall over the years.
The implementation for Stary Browar in Poznań is a long-term cooperation with many stages. The solutions selected over the years have allowed us to create a harmonious, attractive information environment for displaying information and reaching the attention of customers.
CHALLENGES
2016: replacement of printed boards with a shopping center layout, put between two panes of glass in such a way that the interactive form fits in the same place, and installation of an information system.
2020: designing an ultra-thin LED screen, mounted inside, but displaying information on the outside.
2021: designing and installation of new wayfinders that match the design of the mall after rebranding and changing the facility’s marking system.
SOLUTIONS
2016: Implementation of a 50-inch touch-screen wayfinder that displays the building’s shape and layout in 3D. The entire mall map could be zoomed in and rotated in 3D. In addition, the installation of a dozen information monitors in the shopping arcade and at the exit to the parking lot. All monitors were connected to the Central Stacks remote content management system.
2020: design and installation of an ultra-thin LED screen with adequate brightness, suitable for lighting completely outdoors. The LED screen was combined with information monitors installed 4 years earlier with one Central Stacks remote content management system.
2021: implementation of digital wayfinder in cooperation with a company dealing with marking the facility. Both the wayfinder and the marking were made in accordance with the assumptions of the brand rebranding process.
RESULTS
Long-term cooperation with many stages, gives the opportunity to select attractive technological solutions that are within the Partner’s investment range.
Connecting devices with Central Stacks for remote content management allows you to publish and change content to media with just a few clicks.
Service and technological support for devices throughout their operation.
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